Other news

Oana Cociasu, RAC President and Managing Partner Medic One, took part as key speaker in RASCI Conference - "Charting the Future of Responsible Self-Care in Romania - Perspectives on the future of personal care in Romania”.

Oana Cociasu spoke about the role of social media channels in informing the population and also emphasized the importance of monitoring advertising online and on social media. „Monitoring the content published on social networks is an indispensable tool in ensuring correct information to the population and in protecting it against undeclared or misleading advertising”.

Medic One, Alcon and MullenLowe Romania embarked on a fascinating journey where remarkable ideas meet innovation in ophthalmology.

This project is a synergy between solid medical knowledge and remarkable creativity, both on client’s and agencies’ side.

MiXX Awards 2022

Oana Cociasu is part of the jury at MiXX Awards 2022:

“Can’t hardly wait to judge top online campaigns and get inspired by excellent creative ideas!”

Healthcare Literacy – Driving Self – Care Forward

Oana Cociasu - Managing Partner Medic One, presented at the event Healthcare Literacy – Driving Self – Care Forward, organized by RASCI, in partnership with Nicholas Hall and the Consumer Healthcare Training Academy, the conclusions of the dedicated study "Digital and Health in Ro", made by to iSense Solutions.

The examples of successful campaigns included in the presentation were meant to inspire and show the integrated approach that Medic One and Initiative Media propose in the communication of pharma campaigns.

ESE – Ethical. Safety. Labeling – 7th edition

Oana Cociasu spoke at the "ESE – Ethical.Safety.Labeling" symposium, organized by RO.aliment, about the importance of self-regulation in food supplement advertising, with a focus on the RAC Code of Good Practice.

Kyiv International festival of advertising

With the start of the war in Ukraine, the work of the advertising market almost stopped.

We supported Ukrainian market financially and donated to the fond believing in Ukrainian strength to renew the market and prosper as before.